Content Guidelines
Including the use of mixed text, punctuation marks, and the use of dates and times.
Consistency in wording
Common terminology
• App
App
Do
APP, app
Don't
• Web
Web
Do
WEB, web
Don't
• Special Terms
iOS, Android, iPhone
Do
iOS, iOS, Android, iPhone
Don't
• Second Person: The terms "you" and "we" in the copy are sensitive references that can easily make users feel antagonistic or distant.
You
Do
You, you all, you (formal), dear
Don't
• User: Depends on the scenario, but the three endpoints of the product are mostly "users".
User
Do
Customer
Don't
• Cryptocurrency, digital currency
Cryptocurrency (recommended), digital currency
Do
Virtual currency, cryptocurrency
Don't
• KYC User Authentication
Identity verification, real-name verification
Do
Authentication, real-name verification
Don't
• Verification (SMS/Email, etc.)
Mobile verification, email verification
Do
Mobile verification, email verification
Don't
Common Misspellings Here are some very common Chinese misspellings. Although most of them do not affect understanding, please avoid using misspellings.
Account
Account, Account Number
Do
Account, account number
Don't
Login/Log In
Login
Do
Login
Don't
Deposit
Recharge
Do
Top up
Don't
Revoke
Undo
Do
Undo
Don't
Copy
Copy
Do
copy
Don't
New line
CJK (Chinese, Japanese, Korean) languages do not allow a single character, punctuation, or unit to be wrapped alone on a new line.
Get a bonus of 8,000 USDT
Get a bonus of 8,000 USDT
Receive a bonus of 8,000 USDT
Do
Get a bonus of 8,000 USDT
Oh
Receive a prize of 8,000 USDT
Gold
Receive a bonus of 8,000 USDT
please
Don't
Value + unit do not wrap
New User Exclusive 8,000 USDT Bonus
Do
New User Exclusive 8,000
USDT Bonus
Don't
Mixed typesetting
Chinese and English
There needs to be a space between Chinese and English.
This address only supports USDT asset deposits.
Do
This address only supports USDT asset deposits.
Don't
Chinese, English, and numbers
Spaces should be added between Chinese/English words and numbers
Spaces are not required for numbers that do not convey quantity information, such as "Line 7", "3D printing", "the 6th", etc.
Spaces are not required for unit abbreviations like "9.6k", "2.5h", "3d" in environments where display space needs to be saved
The circulating supply is 19,665,656 BTC
The price of Bitcoin/USD
Bitcoin $70,078.00 is its current price.
Do
The circulating supply is 19,665,656 BTC
The price of Bitcoin/USD
Bitcoin's current price is $70,078.00.
Don't
Date and time
Note: For platform activities configured by the operations, the dates in all languages use the Eastern format (YYYY-MM-DD) to ensure consistency and facilitate management.
It is recommended to use the 24-hour format instead of am/pm to minimize confusion and misunderstandings caused by inconsistent formatting. Pay attention to the position of spaces during the writing process.
Chinese format
Example
Announcement Copywriting Standards
April 11, 2024, 20:00 (UTC+8)
Other standards unified
2024-04-12 20:00 (UTC+8)
~
2024-04-12 00:00:00
~
2024-04-12
~
00:00:00
English format
Example
Announcement Copywriting Standards
12:00 April 11, 2024 (UTC)
Other standards unified
2024-04-12 20:00 (UTC+8)
~
Dec 4, 2023 00:00:00
~
Dec 4, 2023
~
00:00:00
Punctuation
Chinese example:
This is a demo text!This is a demo text!This is a demo text!
This is a demo text?This is a demo text?This is a demo text?
This is a demo text,This is a demo text,This is a demo text.This is some text/This is some other text.This is your & my text,this range is within 0 ≤ X ≤ 100,that range is within 0 < X < 100,this is a pair of quotation marks "warning" ,this is parentheses 5 kilometers(km) text,this is a separator—dash,this is an email @mexc.com,this is copyright© MEXC,$2,353,698.56 this is a demo text...
English ex:
This is a display words! This is a display words! This is a display words!
Is this a display words? Is this a display words? Is this a display words?
This is a display words, this is a display words, this is a display words. This is a piece of words/This is another piece of words. This is your & my words. This section is between 0 ≤ X ≤ 100, and that section is between 0 < X < 100, this is a quotation mark "reminder" , this is a paragraph of brackets 5 kilometers (km) copywriting, this is a section symbol—a dash, this is dash section 0~100 words, this is email@mexc.com, this is Copyright© MEXC, $2,353,698.56 This is a display words...
The following cases are temporarily illustrated in Chinese and English. If there are demands for more languages, feedback can be provided to @Danis/@Hassan for supplementation.
RTL rules also adhere to the following rules in addition to direction.
All punctuation marks cannot appear at the beginning of a line during design, and must be treated with line-breaking rules (avoiding starting or ending a line with certain characters).
The specific implementation of copywriting specification application still depends on the actual usage scenarios.
ellipsis
Use [...] as an ellipsis
When part of a component/module cannot display all text within a limited width, use an ellipsis for truncation
When an action is in progress, use an ellipsis, such as: Loading...
This address only supports USDT assets...
Loading...
Do
This address only supports USDT assets...
This address only supports USDT assets ...
Don't
comma
Chinese uses [，], English uses [, ], and a space is required after an English comma, while Chinese does not require it.
When used as a thousands separator, no space is added after it.
Formal copy uses the Oxford Comma (also known as the Serial Comma), which adds a comma before "and" or "or" in the content to avoid ambiguity; this is not required for informal copy.
这项研究献给我的教授，安吉拉和塞缪尔。
Hi Brother, come in and have a seat.
Hi, brother, come in and have a seat.
Hi, brother,
Please come in and have a seat.
$2,353,698.56
Do
This research is dedicated to my professors, Angela and Samuel.
Hi Brother, come in and have a seat.
Hi, brother, come in and have a seat.
Hi, brother
, come on in and have a seat.
$2,353,698.56
Don't
period
Use [。] for Chinese and [. ] for English. A space is required after an English period, while Chinese does not need one.
If there are multiple sentences in a paragraph, use a period at the end of each sentence.
Hi Brother, come in and have a seat.
Do
Hi Brother, come in and have a seat.
Don't
Do not use periods in the following scenarios:
Titles and subtitles
Empty state placeholder text
Message copy
Radio copy
Checkbox copy
Xtremely Low Fees
Industry-leading low fees, starting from 0%
Do
Extremely Low Fees.
行业领先的低费用，起步为0%。
Don't
colon
Chinese uses [:], English uses [: ], and there should be a space after the English colon, but not after the Chinese one.
Please note: If the single deposit amount is less than the minimum deposit amount, it will not be credited.
Do
Please note: If the single deposit amount is less than the minimum deposit amount, it will not be credited.
Don't
exclamation mark
Use [!] for Chinese, [! ] for English, and add a space after the English exclamation mark.
Try to avoid using exclamation marks unless it is really necessary to warn/encourage users. If you must use one, just use a single exclamation mark.
The platform will not be liable for any loss of assets resulting from this. Thank you for your understanding and support!
Do
该平台对于由此造成的任何资产损失不承担任何责任。感谢您的理解和支持！！！
Don't
Question Mark
Chinese uses [？], English uses [?], and there should be a space after the English question mark.
如何在MEXC上存款？
How to recharge in MEXC?
Do
How to Deposit on MEXC?
How to top up in MEXC?
Don't
Slash
When there is enough space, use "or" instead of a slash; if space is limited, a slash can be used
If the first letter of the word before the slash is capitalized, the letter after the slash needs to be capitalized
Deposit/Withdraw
Top-up/Withdraw
Do
Deposit/withdraw
Don't
and sign
When there is enough space, use "and" instead of a slash; if space is limited, [&] can be used, with a space before and after the ampersand
If the first letter of the word before the ampersand is capitalized, the first letter of the word after the ampersand must also be capitalized
Deposit & Withdraw
Recharge & Withdraw
Do
Deposit & withdraw
Don't
Size and size equals sign
Both Chinese and English use [<], [>], [≤], [≥], [=], and there must be a space before and after each.
0 ≤ X ≤ 100
0 < X < 100
0 ≥ X ≥ 100
0 > X > 100
A's reward = 2,999
Do
0≤X≤100
0 < X < 100
0 ≤ X ≤ 100
0＞X＞100
A's reward=2,999
Don't
Quotation marks
Both Chinese and English use [ "XXX" ], with spaces added before and after the quotation marks, and no spaces added inside (the English full-width input is consistent with the online version; because the display gap in the design draft is too large, it is mainly based on the online effect, and it is recommended to use half-width input, the only difference is that the Chinese is slanted and the English is vertical)
Use quotation marks to refer to defined nouns, and use quotation marks to indicate information that needs the user's attention
“Notify”
"Reminder"
Do
"Notify"
Don't
bracket
Chinese uses [（）], English uses [ () ], with no spaces before or after Chinese parentheses, and spaces before and after English parentheses
Do not use other brackets or bracket-like symbols, such as 【】[]
The indent format allows the use of [{0}] as an indication of the number of indent 0s, but other brackets are not allowed, and no spaces are added before, after, left, or right
English half-width parentheses [ ()] with spaces before them are used in Chinese headings and phrases, and Chinese full-width parentheses [（）] with no spaces before or after them are used in Chinese body text
YSL (Yves Saint Laurent)
Quantity (USDT)
This is a piece of main text (Chinese text in full round brackets)
0.0{5}7727
Do
YSL (Yves Saint Laurent)
Quantity [USDT]
Amount (USDT)
This is a piece of main text (Chinese main text in full rounded brackets)
0.0 { 5 } 7727
Don't
Dash
Use [——] for Chinese and [—] for English
Generally indicates a statement explaining or clarifying the preceding text
Symbols such as ~, -, = etc. must not be used
Bitcoin - The Pioneer of Cryptocurrency
Bitcoin—the pioneer of cryptocurrency
Do
Bitcoin ~ the pioneer of cryptocurrency
Bitcoin - The Pioneer of Cryptocurrencies
Bitcoin-先锋的加密货币
Don't
@ & ©
Both Chinese and English use [@ ] and [© ], with a space required before them; no space is needed after the @ in the email.
@mexc.com
© MEXC
Do
@mexc.com
©MEXC
Don't
Number
range
Integers or decimals of four or more digits should be segmented using thousands separators. The integer part is grouped every three digits, segmented by an English comma [,], with no spaces before or after. The decimal part is not segmented, and the decimal point is separated by an English period [.], for example: $2,353,698.56
There should be a space between the number and the unit, for example: 70,896.00 BTC
No space is required before the price unit preceding the number, for example: $12.00 USDT
Do not use segmentation in the following scenarios:
Address: 3505 Montgomery St
Page number: 1024
Year: 2024
Resolution: 1920 * 1080
Phone: +86 188 8888 8888, +000 000 0000
In formal occasions, when displaying the price unit for currency prices or transaction prices, the complete currency format should be shown, for example: $12.00 USD, instead of $12 USD
$12.00 USD
$2,353,698.56
Do
$12 USD
$2,353,698.56
Don't
range
Use a tilde [~] to indicate a range, with spaces before and after the tilde
When the additional symbols or units of measurement for the preceding and succeeding values are the same, the additional symbol or unit of measurement for the preceding value may be omitted if it does not cause ambiguity
100 ~ 200 USDT
5% ~ 15%
2:00 am ~ 3:00 pm
Oct 1 ~ 20
Oct 1 ~ Oct 20
3 ~ 7 days
Do
100-200 USDT
5~15%
2:00~3:00 pm
Oct 1~20
Oct1~Oct20
3 to 7 days
Don't
phone number
Use [+] to represent the area code, and use spaces to distinguish
Identify number break points according to different areas, and spaces are required at the break points
+86 188 4354 6989
+012 013 6456
Do
8618843546989
0120136456
Don't
Grammar
abbreviation
Use the correct abbreviation
iOS Android
Js h5 FED UED
CNY HKD USD
Do
IOS android
JS H5 fed ued
CN HK US
Don't
type
Full name
abbreviation
Storage capacity
kilobytes
KB
~
megabyte
MB
~
gigabytes
GB
~
terabytes
TB
type
Full name
abbreviation
Week
Sunday
Sun
~
Monday
Mon
~
Tuesday
Tuesday
~
Wednesday
Wed
~
Thursday
Thu
~
Friday
Friday
~
Saturday
Saturday
type
Full name
abbreviation
Amount
thousands
K
~
million
M
~
billion
B
type
Full name
abbreviation
Month
January
January
~
February
Feb
~
March
March
~
April
Apr
~
June
Jun
~
July
July
~
August
August
~
September
September
~
October
October
~
November
November
~
December
Dec
type
Full name
abbreviation
Time
seconds
s
~
minutes
m
~
小时
H
~
天
D
~
weeks
W
~
month
M
~
year
Y
case
In most cases, the content in the platform is in Sentence Case, such as a paragraph of text, a sentence, headers, and UI elements (button names, labels, menus, etc.)
Currency names and units of amount must be capitalized
The first letter after a slash needs to be capitalized
All caps are generally not required, but if needed from a design/business/marketing perspective, all caps can be used reasonably, with scenarios including:
Acronyms (e.g., NASA, BTC, ETH, etc.)
Specific words (e.g., AMA, NBA, MLA, etc.)
Prominent copy (e.g., WARNING, DANGER, etc.)
In a Chinese environment, English words must always have the first letter capitalized
Weekly Futures Event
BTC ETH USDT
Buy/Long Sell/Short
Launchpool Airdrop
Do
Weekly futures event
btc eth usdt
Buy/long Sell/short
launchpool airdrop
Don't
Singular and plural in English
In a Chinese environment, if English words are mixed in, English plural words should be written in the singular form.
dApp, memecoin
Suggested writing
dApps, memecoins
Not recommended writing style
Correct word order
The format of the text should be uniform, such as: verb + noun
Create a form
Add group
Do
Form Creation
Add to Group
Don't
Copywriting refinement
Simplify sentences to reduce the user's cognitive burden
Avoid being overly colloquial
Save
Submission successful
Do
Save changes
You have successfully submitted!
Don't
Easy to understand
When statuses requiring user attention occur, such as success, warnings, or errors, inform the user of the cause.
Use language familiar to the user and avoid incomprehensible terminology.
Network error, loading failed.
Withdrawal successful
Do
Loading failed
Capital outflow successful
Don't
Friendly and approachable
Correctly use personal pronouns: avoid using "你" (you), which may be disrespectful, and gender-ambiguous pronouns
By default, avoid using "不要" (do not), "不能" (cannot), "请勿" (please do not)
Avoid using overly absolute expressions, which can make users feel uncomfortable
You
TA
Please enter your address.
Depositing other assets to this address will not be credited.
Do
You
He/She/It
Please do not leave your address empty.
Recharging other assets to this address will definitely not be arrived.
Don't
Text specifications, text, font specifications, |