Brand Playbook
01 Intro
About The Playbook
04
How to Use The Playbook
05
02 Brand Core
Brand Position
07
Brand Slogan
08
Vision & Mission
09
03 Brand Identity
Logo
Primary Mark
12
Brand Logo
13
Logo Safe Zone
15
Sub Logo
16
Partnership Logo
17
Affiliated Logo
18
Misuses
19
Color
Brand color
22
Hero Color
23
Supporting Color
24
Usage of Gold
25
Color Ratio
26
27
Typography
Overview
29
Primary Typeface
30
Hierarchy
31
32
04 Design Style
Storytelling
Illustrations
Principles
36
Materials
37
Usage of Glass
38
Painting Format
39
Brand Graphics
40
Character Guidelines
41
42
Iconography
Icons
44
Photography
46
Image Style
47
Brand Identity
48
Portrait
49
50
Video
52
53
Visuals
54
Typography in Motion
55
Sound & Audio
56
57
05 Application
Social Media Postsers
59
UIUX
60
Infographics
61
KOL / VIP Poster
62
Merch
63
Mech Styling
64
TVC
65
Global Brand Presence
66
Email Templates
67
Event Activation
68
Next
MEXC BRAND
Menu
00
Catalogue
01
Intro
02
Brand Core
03
Design Style
Application
2026
Design
Product Design
Brand Design
Skills
Brand cord
overview
