05 Application
Application
UIUX
60
UIUX
The illustrations in the product interface should adhere to the guidelines and principles of the Design Style.
Illustrations should serve a functional purpose, align with the information conveyed by the interface, remain simple, and not hinder the user experience.
Application
Infographics
61
Infographics
In some cases, we use 2D infographics to present complex content such as charts, data, lists, or maps. This approach helps convey key information more clearly and enhances the reading experience.
Application
KOL / VIP Poster
62
KOL / VIP Poster
International portrait styling that highlights diverse talent unified through a refined blue visual language. From deep navy tailoring to vibrant electric accents, the blue palette creates strong cohesion while allowing individual personalities to stand out.
The result is a confident and contemporary portrait series that feels global, sophisticated, and visually impactful. Designed to balance professionalism with lifestyle appeal, this approach is ideal for corporate campaigns, editorial features, and event-driven communications.
KOL
Night
Blockchain Life 2026
13 May I 3pm - 9pm
Le Cosychic, Paris
A bold and futuristic portrait expression that captures innovation, individuality, and forward-thinking energy.
Kickoff
Meet Up
MEXConnect 2026
13 May I 3pm - 9pm
Rio de Janeiro, Brazil
Ventures
A refined social setting that conveys connection, collaboration, and modern professional lifestyle.
VIP Rooftop
Networking night
Blockchain Life 2026
13 May I 3pm - 9pm
Rio de Janeiro, Brazil
A dynamic city backdrop that reflects ambition, global perspective, and premium networking experience.
Application
Merch
63
Merch
The development of our merchandise aims to extend the brand's visual identity into daily life through high-quality physical touchpoints, further strengthening MEXC's brand influence and user resonance.
In terms of visual expression, the designs strictly adhere to brand color standards, utilizing black, white and blue as base tones to create a trend-setting aesthetic that is both modern and highly recognizable.
Application
Mech Styling
64
Mech Styling
A controlled, design-led environment crafted to elevate merchandise through a refined blue visual language. From deep navy architectural backdrops to clean white locker-room settings, each space is carefully composed to enhance product visibility while maintaining a cohesive brand atmosphere.
Directional lighting, subtle gradients, and modern geometric forms create depth without distraction — allowing materials, colors, and details of each merchandise piece to stand out with clarity and confidence.
The balance of cool blue tones and neutral surfaces ensures versatility across product categories, supporting a premium yet contemporary aesthetic suitable for campaign visuals, retail showcases, and event-driven brand experiences.
Controlled studio environment with deep blue architectural backdrop and directional lighting, creating a premium and confident product presence.
Clean locker-room inspired setting with crisp white surfaces and subtle blue accents, highlighting lifestyle versatility and everyday wearability.
Cinematic blue environment with strong contrast lighting, enhancing silhouette definition and emphasizing bold brand expression.
Application
Promotional Video
65
Promotional Video
Brand promotion videos shall adopt a consistent brand visual style to effectively and accurately convey the brand spirit and introduce products.
Application
Global Brand Presence
66
Global Brand Presence
MEXC showcases a bold and modern brand image through large-scale outdoor advertising campaigns in global landmarks. This high-impact visual presentation not only reinforces our global influence but also deeply communicates our core positioning of "MEXCmize Your Opportunities." By integrating 3D visual elements with a minimalist brand color palette, we establish exceptional recognition within bustling urban environments, solidifying the brand’s leading position in the global crypto asset market.
Application
Email Templates
67
Email Templates
As a core touchpoint for high-frequency, one-on-one deep interaction with users, emails serve not only as a window for announcing brand benefits, showcasing product highlights, and sharing monthly updates, but also as a premier opportunity to establish and maintain long-term user relationships.
Visually, branded designs must be compelling enough to encourage users to scroll down. The introductory lead-in should precisely capture the core message, while strict adherence to typographic hierarchy is required to ensure an organized content flow. Always include clear Calls to Action (CTA) to guide users toward the intended conversion.
Application
Event Activation
68
Event Activation
Design Principles
Infinite Flow :
Centered around the “∞” concept, creating a fluid and continuous spatial experience that symbolizes limitless opportunities and growth.
Layered Visual :
A white-based palette complemented by brand blue and light blue accents. Combined with cool gradient lighting and intentional negative space to create clear visual hierarchy, an immersive tech atmosphere, and strong brand focus.
Material System :
Utilizing translucent or frosted glass/acrylic, high-gloss finishes, and edge lighting to enhance a sense of transparency and futuristic appeal.
MEXC BRAND
Menu
Application
Social Media Posting
59
Social Media Posting
To ensure a highly consistent brand tone across global social media content, "Brand Blue" must be unified as the core highlight element. The visual proportion of blue elements should be strictly controlled between 20% and 40% of the composition. During independent design or 3D modeling, altering the original Logo shape is strictly prohibited; its structural accuracy and consistency must be maintained. To enhance design efficiency and guarantee high-quality visual output, please use official standard templates for all extended designs.