03 Brand Identity
Brand Identity
logo
Logo
Brand Identity
logo
12
Primary Mark
The MEXC logo centers on the letter ‘M,’ expressed through a continuous, fluid form that embodies infinite opportunities.
Clean and distinctive, the mark is designed for strong recognition and future scalability.
Our primary brand signature combines the logomark and wordmark in a horizontal layout. This is the default arrangement for most applications, providing a strong and balanced expression of our visual identity.
Brand Identity
logo
25
Brand Logo
The horizontal logo is the primary brand mark for MEXC, designed for optimal readability across digital and physical touch-points. It should be used in most applications, including website headers, interfaces, and marketing materials, ensuring consistent brand recognition.
Brand Identity
logo
25
Brand Logo
The vertical logo is a compact adaptation of the MEXC brand, designed for use in space-constrained or centered layouts. It ensures clear visibility and consistent brand presence across a variety of applications while maintaining visual balance and recognition.
Brand Identity
logo
15
Logo Safe Zone
Clear space around the logo protects its Visibility and impact. Maintain a minimum margin equal to the height of the "M"on all sides to ensure no elements interfere with the logo's integrity.
Brand Identity
logo
16
Sub Logo
The MEXC brand architecture defines the structure of official sub-brands and businesses. Only approved sub-brands, long-term products, and validated corporate initiatives will be included in our brand guidelines.
LOGO
Profiles
LOGO Link
MEXC DEX+ is MEXC’s decentralized exchange platform, offering secure, transparent, and user-friendly trading with full control over assets.
MEXC Ventures is the investment arm of MEXC, supporting innovative blockchain projects through funding, strategic partnerships, and ecosystem growth.
MEXC AI is MEXC’s intelligent trading assistant that uses artificial intelligence to provide insights, strategies, and tools for smarter crypto investing.
MEXC CEX is MEXC’s centralized exchange platform, providing high-liquidity crypto trading, advanced tools, and a secure environment for global users.
MEXC Foundation is MEXC’s philanthropic and ecosystem support initiative, focused on fostering blockchain innovation, education, and community development worldwide.
Brand Identity
logo
17
Partnership Logo
The MEXC partnership lockup is used when our brand is displayed alongside a partner logo.
Always place the partner logo to the right of MEXC, separated by the “X” symbol. Maintain clear space equal to the height of the logo-mark, and scale the partner logo to visually match MEXC for balance and brand integrity.
x
x
x
2x
2x
MEXC Logo
Partnership Logo
Brand Identity
logo
18
Affiliated Logo
The MEXC affiliated logo lockup is used when our brand appears alongside approved affiliated entities.
Place the affiliated logo to the right of MEXC’s typemark, separated by the “|” symbol. Maintain clear space equal to the height of the logomark, and scale the affiliated logo to match MEXC’s typemark optical size for balance and consistency.
x
x
x
2x
2x
MEXC Logo
Affiliate Logo
Brand Identity
logo
19
Misuses
The MEXC logo can't be transtormed, reshaped, or changed in any way. No effects can be applied to the logo. Also, the logo should always be positioned on a high contrast background to ensure its legibility. Some examples of improper logo use are shown on this page.
Do not place the logo on an angle.
Do not distort the logo.
Avoid using linear outline frames in logo design.
Do not apply drop shadow
Do not use the logomark version for dark backgrounds on light backgrounds and vice versa.
Do not apply transparency.
The full-color logo is only available in black and white — not in solid blue
Do not use the ‘MEXC’ wordmark alone without the logo mark
Avoid resizing any single element independently
Do not use the colored version of the logo on backgrounds in color or with photos.
The full-color logo is only available in black and white — not in solid blue
The placement of the logo mark and logotype must not be altered or swapped.
Brand Identity
logo
20
Misuses
The MEXC logo can't be transtormed, reshaped, or changed in any way. No effects can be applied to the logo. Also, the logo should always be positioned on a high contrast background to ensure its legibility. Some examples of improper logo use are shown on this page.
Do not modify the spacing between the logo and the sub-logo text.
Do not enlarge the sub logo font
Foundation
Do not change the sub logo font
Do not modify the spacing between the logo and the sub-logo text.
Do not change sub logo text colour
Do not enlarge the sub logo font
Do not distort the logo
Brand Identity
Color
21
Color
Brand Identity
Color
22
Brand color
Our brand colors are more than just a design choice; they embody our core values, personality, and the emotions we aim to evoke in our users. These colors create a cohesive visual language that enhances brand recognition and strengthens our identity, ensuring a lasting impression on our audience.
MEXC Blue
浅色背景
PMS 286 C
R0 G87 B255
#0057FF
C100 M70 Y0 K0
MEXC Blue
深色背景
PMS 2727 C
R51 G120 B255
#3378FF
C80 M53 Y0 K0
Sky Blue
PMS 299 C
R24 G175 B235
#18AFEB
C68 M31 Y0 K0
Sky Blue
PMS 299 C
R24 G175 B235
#18AFEB
C68 M31 Y0 K0
Black
PMS Black 6 C
R0 G0 B0
#000000
C0 M0 Y0 K100
MEXC White
Cool Gray 1 C
R243 G244 B247
#F3F4F7
C3 M2 Y1 K0
Brand Identity
Color
23
Hero Color
Our core hero color represents the integrity, professionalism, and trust of the brand. In key brand scenarios, priority should be given to this color for information that needs highlighting, ensuring that user perception remains consistent with our core values.
To guarantee ultimate accessibility across various interaction environments, use MEXC Blue Light on white or light gray backgrounds to maintain high brand recognition and strength. Use MEXC Blue Dark on black or dark backgrounds to ensure optimal readability and visual comfort.
PMS 286 C
R0 G87 B255
#0057FF
C100 M70 Y0 K0
PMS 2727 C
R51 G120 B255
#3378FF
C80 M53 Y0 K0
Light
Dark
Brand Identity
Color
24
Supporting Color
Sky Blue embodies our concept of infinite possibility.
Use the sky blue color in moderation (5-10% of the total area). Typical uses include headline gradients and highlights on 3D glass materials.
Sky Blue
PMS 299 C
R24 G175 B235
#18AFEB
C68 M31 Y0 K0
Sky Blue 5~10%
GOOGLE & MSFT More
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GOOGLE & MSFT More
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Sky Blue 10%
MEXC Blue Light
Light
MEXC Blue Dark
Sky Blue 10%
Dark
Brand Identity
Color
25
Usage of Gold
Gold is reserved exclusively for metallic objects such as gold bricks and bars, emphasizing VIP attributes, or within competitive structure representations.
Gold
PMS 7407 C
R209 G156 B68
#D19C44
C0 M25 Y67 K18
Misuses
Gold & Silver
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Gold & Silver
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Do not use gold for headlines/titles
Do not apply gold to non-exclusive materials
Brand Identity
Color
26
Color Ratio
Brand communications are categorized into two primary color themes: Light (White) and Dark (Black). For both themes, the proportion of blue should be maintained within the 20~40% range. The use of sky blue, excluding black and white, should be within the 5~10% range.
Light Mode
40%
Zero Fee Trading
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Zero Fee Trading
No limits, all pairs
Dark Mode
40%
Zero Fee Trading
No limits, all pairs
Zero Fee Trading
No limits, all pairs
Brand Identity
Color
27
Misuses
Please strictly adhere to the established brand color guidelines. Avoid the following examples of incorrect usage in all applications.
Avoid low-contrast background/foreground ratios
Avoid using colorful gradients
Avoid culturally offensive colors
Avoid non-brand palette colors
Avoid overly saturated and eye-straining colors
Aa
Aa
Aa
Aa
Aa
Avoid dulling the brand color via over-tints
Aa
BRAND IDENTITY
Typography
28
Typography
a
a
a
Brand Identity
Typography
29
Overview
MEXC Sans: A customized brand typeface based on Inter, specifically optimized for Ul/UX. To ensure seamless trading experiences, we have implemented tabular （fixed-width） figures oy default, eliminating layout shifts caused by fluctuating numerical data.
Inter: Deployed across graphic design to meet the demand for a wider range of weights and diverse typographic styles.
Barlow: Dedicated to high-impact numerical presentation in marketing campaigns and print media, emphasizing visual strength.
Noto Sans Series: Utilized in graphic design to provide comprehensive multilanguage support for characters not covered by Inter.
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MEXC Sans
Tailored for Ul/UX, featuring default tabular figures for interface stability.
Inter
Utilized in graphic design for its extensive range of weights and styles.
Barlow
Reserved for impactful numerals in campaigns and print media.
Noto Sans
Provides multi-language support for scripts not covered by Inter.
Brand Identity
Typography
30
Primary Typeface
MEXC Sans is a custom-branded typeface derived from Inter, specifically optimized for Ul/UX environments. To resolve the layout shifting causedby fluctuating data in trading scenarios, we have set the numerals to tabular （fixedwidth） by default.
MEXC Sans
Typeface
Regular
Semibold
Medium
Bold
Specimen
Paragraph
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*():?’’<.,|+=
MEXC Sans is a custom-branded typeface derived from Inter, specifically optimized for UIUX environments.
AaBb
AaBb
AaBb
AaBb
Brand Identity
Typography
31
Hierarchy
MEXC Sans is utilized as the default typeface in product design. Maintain the leading at 120%, while the letter spacing should always be set to default.
Display
MEXCmize your Opportunities
Headline
MEXC is the basecamp for your crypto adventure.
Title
Turn into a professional trader via our one-stop services platform with powerful features, high execution speed and low fees.
Body
Founded in 2018, MEXC Global is known as the exchange of high performance and mega transaction matching technology. The team at MEXC Global are some of the first movers and pioneers of financial and blockchain technology.
Brand Identity
Typography
32
Misuse
Here are examples of what we must consciously avoid when it comes to our typography usage.
Do not apply drop shadow.
Do not adjust the letter spacing.
Avoid negative line heights.
Do not use serif fonts.
Avoid rotating blocks of copy.
Avoid placing texts on low legibility / competing backgrounds.
MEXC BRAND
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