MEXC AI IP Guidelines
MEXC Brand Team / 2026
1 Personalit
Optimistic
Trustworthy
Supportive
2 Core Identity
Key identifier: ♾️ infinity eyes, a direct nod to the brand's "Infinite" concept.
Product meaning: infinity implies always-on computing — the AI advisor tracks markets and delivers insights 24/7.
Item
Body shape
Features
Material
Color
Spec
Sphere — no limbs, nose, ears, or extra facial parts;
Infinity eyes are the only fixed element; the mouth is variable for emotion. Features stay flat, fixed at #FFFFFF;
Flat or glow gradient by activation state; body color shifts between dark and light modes;
Body #242832
Body Glow gradient
Features #FFFFFF
Features #FFFFFF
Body #151515
Body Glow gradient
Features #FFFFFF
Features #FFFFFF
3 Usage
The AI IP comes in 3 sizes — choose by context and follow each size's rules.
Small
Signals AI presence and active assistance
Form
Typical use
Size range
AI badge
Tabs, status
12+ px
Standard
Highlights AI identity; clearly recognizable
Form
Typical use
Size range
IP
Entries, cards
24+ px
Total Asset
1,510.22
USDT
$8000
VIP
Launchpad
Fees
More
Deposit
Trade
1/7
2025 Cryptoverse Voyage
Invite friend to share $55,000!
Trade
2025
Crypto
BTC
-0.01%
Stock
NVDA
+0.01%
Metals
Sliver
-0.01%
Commodities
OIL(WTI)
+0.01%
My futures
+$1,090.24
Position PNL
+3 Position
0 Fees
$31,882.80
Total Saved
Newest
CRMUSDT
+2.1%
Hot Coin Insights
BTC
10,112.53
+2.1%
Trade
Bullish 70%
20% Bearish
BTC is showing strong bullish sentiment, which, against the backdrop of increasing market attention
Futures Copy
Arlene McCoy
21 followers
Copy
+$100,000
7D PNL
Popular Sections
Most volatile
3,023 People Trading
+3
Favorites
Hot
Alpha
Featured
Gainers
Spot
Futures
Last Price
Change
BTC /USDT
0 Fees
101,023.66
$101,023.66
+1.56%
DASH /USDT
112.538
$112.538
-2.56%
ETH /USDT
0 Fees
2,672.32
$2,672.32
+2.56%
View More
Add Widget
Discover
Events
Announcements
9:41
PUNT
Home
Markets
Trade
Futures
Wallets
Strategy 卖 BTC 为何引发大盘大跌？
美稳定币新规影响大不大？
冲突期间代币化黄金如何保持高流性？
Total Asset
1,510.22
USDT
$8000
VIP
Launchpad
Fees
More
Deposit
Trade
1/7
2025 Cryptoverse Voyage
Invite friend to share $55,000!
Trade
2025
Crypto
BTC
-0.01%
Stock
NVDA
+0.01%
Metals
Sliver
-0.01%
Commodities
OIL(WTI)
+0.01%
My futures
+$1,090.24
Position PNL
+3 Position
0 Fees
$31,882.80
Total Saved
Newest
CRMUSDT
+2.1%
Hot Coin Insights
BTC
10,112.53
+2.1%
Trade
Bullish 70%
20% Bearish
BTC is showing strong bullish sentiment, which, against the backdrop of increasing market attention
Futures Copy
Arlene McCoy
21 followers
Copy
+$100,000
7D PNL
Popular Sections
Most volatile
3,023 People Trading
+3
Favorites
Hot
Alpha
Featured
Gainers
Spot
Futures
Last Price
Change
BTC /USDT
0 Fees
101,023.66
$101,023.66
+1.56%
DASH /USDT
112.538
$112.538
-2.56%
ETH /USDT
0 Fees
2,672.32
$2,672.32
+2.56%
View More
Add Widget
Discover
Events
Announcements
9:41
PUNT
Home
Markets
Trade
Futures
Wallets
Hi, 今天行情波动有点大
BTC 跌破 67000，是否抄底？
BTC
1.83%
OIL(WTI)
21.32%
GOLD(XAUT)
0.32%
WLD
0.32%
市值总览
当前市场爆仓情况如何
最新快讯
板块列表
市值总览
点我
冲突期间代币化黄金如何保持高流性？
深度思考中
首先得明确用户需求：只保留俏皮版，去掉专业版，并且是通用款，每天能直接用，替换日期和新闻就行。
首先，开头要固定之前的俏皮版开头：“欢迎来到 MEXC 加密早报，家人们早上好！今天是首先，开头要固定之前的俏皮版开头：“欢迎来到 MEXC 加密早今天
首先得明确用户需求：只保留俏皮版，去掉专业版，并且是通用款，每天能直接用，替换日期和新闻就行。
首先，开头要固定之前的俏皮版开头：“欢迎来到 MEXC 加密早报，家人们早上好！今天是首先，开头要固定之前的俏皮版开头：“欢迎来到 MEXC 加密早今天
输入或按住说话...
大
AI takes center stage, visually and interactively
Form
Typical use
Size range
IP or blended style (AI → IP)
Chat, bot home, landing pages
64+ px
发消息或按住提问...
如果你是保守型投资者，你会怎么配仓？
Total Asset
1,510.22
USDT
$8000
VIP
Launchpad
Fees
More
Deposit
Trade
1/7
2025 Cryptoverse Voyage
Invite friend to share $55,000!
Trade
2025
My futures
+$1,090.24
Position PNL
+3 Position
0 Fees
$31,882.80
Total Saved
Newest
CRMUSDT
+2.1%
Hot Coin Insights
BTC
10,112.53
+2.1%
Trade
Bullish 70%
20% Bearish
BTC is showing strong bullish sentiment, which, against the backdrop of increasing market attention
Futures Copy
Arlene McCoy
21 followers
Copy
+$100,000
7D PNL
Popular Sections
Most volatile
3,023 People Trading
+3
Favorites
Hot
Alpha
Featured
Gainers
Spot
Futures
Last Price
Change
BTC /USDT
0 Fees
101,023.66
$101,023.66
+1.56%
DASH /USDT
112.538
$112.538
-2.56%
ETH /USDT
0 Fees
2,672.32
$2,672.32
+2.56%
View More
Add Widget
Discover
Events
Announcements
9:41
PUNT
Home
Markets
Trade
Futures
Wallets
Hi, 我是 MEXC-AI
今天行情波动有点大
今日风口
SPCX
+2.57%
本次纳斯达克 IPO (SPCX)募资 750 亿美元，超 6 成资金用于星舰、猛禽发动机扩产、发射基地扩建。星舰燃料为液氧 + 液态甲烷，甲烷原料源头高度绑定天然气、原油炼化产业链；火箭基地建设、重型设备、地面运输车均消耗柴油、工业用油。
自选速查
BTC
+1.83%
GOLD(XAUT)
-21.23%
MU
-21.23%
输入或按住说话...
The IP behaves differently in Idle and Active states — follow the rules below.
Idle State
State definition
AI awaits wake-up — unresponsive or paused
Body color
Gray or black-gray gradient
Key feature
Unified infinity-symbol eyes
Expressions
When idle, stay in default; only low-frequency blinks keep the character alive
Standard rule
At 24+ px in non-interactive contexts, keep it simple — eyes stay legible.
Large rule
At 64+ px in non-interactive contexts, add gradient depth for brand glow.
24-48px 规格
Default
For entry points; keeps brand presence
24-48px 规格
Blink
Idle feedback after long inactivity
64+px 规格
Standby
Returns to default after interaction, awaiting the next; gray glow flow allowed
Motion rules
When idle, only minimal signs of life — subtle eye shifts — never distracting.
State switching
Pages default to idle;
return to idle promptly after interaction.
Active State
State definition
AI is awake and responding
Body color
Blue glow gradient
Key features
Standard: infinity-symbol eyes
Large: closed mouth allowed
Expressions
When active, expressions may follow interaction state
Standard rule
At 24+ px in interactive contexts, eyes alone convey AI state and intent.
Large rule
At 64+ px in interactive contexts, eyes + mouth may convey AI state and intent.
24-48px 规格
Thinking
For chat thinking; body may fade out
24-48px 规格
Wake
Invites taps; eye movement + blue glow flow allowed
64+px 规格
Joy
For positive feedback
64+px 规格
Sad
For failure or waiting states
64+px 规格
Surprise
For discovery; invites interaction
Motion rules
When active, expression changes, facial movement, and eye tracking build companionship through feedback.
State switching
Go active only during interaction;
avoid rapid toggling between states.
视频
Interval: 2s
Easing: Standard
4 Don'ts
Idle State
No blue glow
No mouth
No cropped or distorted eyes
No large facial shifts
Active State
No emotion without blue glow
No lingering emotion after end
No stacked emotions
No off-topic performance
Hi, 我是 MEXC-AI
刚刚你有一笔交易异常
No off-body expressions
No constant rapid motion
Don't create "waiting anxiety"
MEXC BRAND
Menu