Tier L1
Alpha Arena
OffLine playbook
Alpha Arena Small & Medium Countries / Key National Core City Qualifiers
Alpha Arena
Logo Lockup
Logo Lockup
BRAND ESSENCE
The arena where elite individuals dominate, compete, and evolve within a cybernetic energy field.
The Alpha Arena logo is built on a precise mathematical grid, emphasizing structural stability and technical rigor. The "AA" monogram and the wordmark are perfectly aligned using a series of vertical and horizontal construction lines, ensuring a balanced visual weight between the symbol and the typography.
The internal angles of the symbol (45°) are mirrored in the geometric cuts of the wordmark, creating a unified visual language.
( Horizontal )
(Vertical)
Alpha Arena
Logo Lockup
Logo Safe Zone
( Horizontal )
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Alpha Arena
Logo Lockup
Logo Safe Zone
( Vertical )
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Alpha Arena
Logo Lockup
Partnership Logo
( Horizontal )
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Alpha Arena
Logo Lockup
Partnership Logo
( Vertical )
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Partnership Logo
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Alpha Arena
Logo Lockup
Partnership Logo
The Safe Zone (Clear Space)
To ensure maximum visibility and visual integrity, a mandatory safe zone is established around the logo. This area must remain free of any other graphic elements, text, or page borders.
Grid Logic (The "A" Unit): The safe zone is calculated based on the proportional unit "A", derived from the height of the wordmark's letterform. This ensures the breathing room scales perfectly regardless of the logo's size.
Alpha Arena
Logo Lockup
Brand Color Palette
Light/White Background (Standard Color Version):Prioritize the use of the full-color logo to preserve the brand's most complete visual identity.
Dark/Black Background (White/Reversed Logo):Use the pure white or brand-specific white version to ensure the logo remains clear and prominent.
Brand Primary Color Background (White/Reversed Logo):When the background consists of the brand's primary color (e.g., dark blue, dark green, etc.), the reversed (white) version must be used.
Alpha Arena
Brand Color Palette
Brand Color Palette
Light/White Background (Standard Color Version):Prioritize the use of the full-color logo to preserve the brand's most complete visual identity.
Dark/Black Background (White/Reversed Logo):Use the pure white or brand-specific white version to ensure the logo remains clear and prominent.
Brand Primary Color Background (White/Reversed Logo):When the background consists of the brand's primary color (e.g., dark blue, dark green, etc.), the reversed (white) version must be used.
Alpha Arena
Brand Color Palette
Unbounded
The Bold Statement (Heading)
Unbounded is an ultra-modern, geometric sans-serif typeface designed for impact. It features unique, wide proportions and sharp angles that evoke a sense of limitless exploration and high-tech precision.
Jura
The Industrial Precision (Body)
Jura is a sleek, Eurostile-inspired typeface with a distinctive "Kayah Li" glyph influence. It strikes a perfect balance between mechanical aesthetics and readability, making it feel like a futuristic terminal interface.
Alpha Arena
Font
Aa
Bb
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!?|@#$%&()<<~~
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!?|@#$%&()<<~~
Bold
Alpha Arena
color
Color Strategy
Primary: Deep Space Blue (50%)
Used for the foundational environment, structural elements, and ambient lighting. It establishes the "Arena" itself.
Secondary: Kinetic Red (30%)
Used for dynamic focal points, energy sources, and competitive elements. It represents the "Alpha" spirit.
Secondary: Black (20%)
Alpha Arena
Keyword Visual
Cyber-regionalism
Merge real cityscapes (such as the Bangkok skyline) with futuristic UI interaction interfaces and holographic light and shadow. This language roots the "Alpha" narrative in concrete geographic spaces, transforming an online tournament into a physical "territory occupation" with a high-tech atmosphere.
Alpha Arena
Image Assets (Dark mode)
Alpha Arena
Image assets (Day mode)
