Copy Guidelines

Chinese-specific examples are retained to illustrate the original rules.

All guidelines72 guidelines

Spacing & Line Breaks

Use one space between Chinese and English

MEXC 平台 支持 USDT 充值

Recommended

MEXC平台 支持USDT充值

Avoid

Do not require spaces around ordinary numbers in Chinese

在2009年 第3步

Recommended

在 2009 年 第 3 步

Use with caution

Use one space on each side of a title separator

Title | MEXC

Recommended

Title|MEXC

Avoid

Avoid a single Chinese character on its own line

Adjust the layout or wording to keep phrases together.

获取 8,000 USDT 的奖金

Recommended

获取 8,000 USDT 的奖 金

Avoid

Keep numbers and units on the same line

Prevent wrapping; do not remove required spaces.

8,000 USDT

Recommended

8,000 USDT

Avoid

Keep closing punctuation off the start of a line

Apply the relevant line-break rules to paired punctuation.

您好, 请查看详情

Recommended

您好 ,请查看详情

Avoid

Truncate long copy according to the component

Follow component rules; do not insert arbitrary line breaks.

内容显示不下…

Recommended

内容显示不下。。。

Avoid

Numbers & Currencies

Use a halfwidth % with no space before it

10%

Recommended

10 %

Avoid

Keep currency symbols next to the amount

$10,000 ₮6,500

Recommended

$ 10,000 ₮ 6,500

Avoid

Space out arithmetic and comparison operators

Slashes in trading pairs, dates and paths are not division signs.

Quantity ≥ 100 150,245 / 150

Recommended

Quantity≥100 150,245/150

Avoid

Separate amounts and uppercase currency codes with a space

100 USDT

Recommended

100usdt

Avoid

Use uppercase crypto and fiat currency codes

BTC / ETH / USDT / USD

Recommended

btc / eth / usdt / usd

Avoid

Non-USD fiat: amount + uppercase ISO code

10,000 SGD

Recommended

10,000sgd

Avoid

Write USDT, not U

100 USDT

Recommended

100 U

Avoid

Place $ before USD amounts

$10,000

Recommended

USD 10,000 $10,000 USD

Avoid

Do not combine $ with a crypto currency code

10,000 USDT

Recommended

$10,000 USDT

Avoid

Group numbers of four or more digits with commas

2,353,698.56

Recommended

2353698.56

Avoid

Do not add spaces around thousands separators

2,353,698

Recommended

2, 353, 698

Avoid

Use a decimal point; do not group decimal digits

Use the precision required by the product, not a fixed two-decimal rule.

1,234.5678

Recommended

1,234.567,8

Avoid

Do not group years, page numbers or identifiers

2024 Page 1024 1920 × 1080

Recommended

2,024 Page 1,024 1,920 × 1,080

Avoid

Include the country code and use local number grouping

+86 188 4354 6989

Recommended

8618843546989

Avoid

Dates, Times & Ranges

Do not add spaces within Chinese dates

在2009年 2009年8月5日

Recommended

在 2009年 2009 年 8月 5日

Avoid

Write ISO-style dates as YYYY-MM-DD

Prefer this format for multilingual events; Chinese announcements may use 年/月/日.

2026-08-05

Recommended

2026-8-5

Avoid

Separate the date and time with one space

2026-08-05 20:00

Recommended

2026-08-0520:00

Avoid

Prefer the 24-hour clock

Use a consistent time format in the same context.

20:00

Recommended

Mixing 8:00 pm into a 24-hour format

Avoid

In Chinese, write 北京时间(UTC+8)

北京时间(UTC+8)

Recommended

北京时间 (UTC + 8)

Avoid

Use an en dash (–) for ranges, without spaces

Keep hyphens (-) inside ISO-style dates.

5–10 10:00–12:00

Recommended

5-10 5 ~ 10 10:00 ~ 12:00

Avoid

Omit the first unit only when both units match

Only if unambiguous. Keep different units, as in 30 minutes–1 hour.

100–200 USDT

Recommended

30–1 hour

Avoid

Punctuation & Symbols

Use Chinese punctuation next to Chinese text

完成! 请注意:

Recommended

完成! 请注意:

Avoid

Use fullwidth parentheses in Chinese text

请查看(帮助中心)

Recommended

请查看(帮助中心)

Avoid

Use Chinese quotation marks in Chinese text

Do not add extra spaces inside or immediately outside the quotes.

使用“Launchpool”功能

Recommended

使用"Launchpool"功能

Avoid

Use a single ellipsis (…) for UI truncation

加载中…

Recommended

加载中。。。 加载中... / ...... / …… / ………

Avoid

Place the ellipsis directly after the text

Loading…

Recommended

Loading …

Avoid

Keep only one exclamation mark

Use it only when needed, such as for a warning or encouragement.

完成! Done!

Recommended

完成!!! Done!!!

Avoid

Usually omit periods in short UI copy

Consider length and meaning, not just the component type.

Confirm submission

Recommended

Confirm submission.

Use with caution

Use sentence-ending punctuation in multi-sentence copy

The event has ended. Rewards will be distributed later.

Recommended

The event has ended. Rewards will be distributed later

Use with caution

Add a space after English punctuation before more text

Special formats such as thousands separators and decimals are exceptions.

Hello, world. Please note: …

Recommended

Hello,world. Please note:…

Avoid

Use the Oxford comma in formal English lists

This is not a universal requirement for informal copy.

A, B, and C

Recommended

A, B and C

Use with caution

Prefer “or” for alternatives

Enough space: Deposit or Withdraw Limited space: Deposit/Withdraw

Recommended

Overusing / without considering readability

Use with caution

Prefer “and” for conjunctions

When space is limited, use & with a space on each side.

Deposit & Withdraw

Recommended

Deposit&Withdraw

Avoid

Match capitalization on both sides of / and &

Deposit/Withdraw

Recommended

Deposit/withdraw

Avoid

Use —— in Chinese and — in English for explanatory dashes

比特币——数字货币的先驱 Bitcoin—the pioneer of cryptocurrency

Recommended

比特币~数字货币的先驱 Bitcoin-the pioneer of cryptocurrency

Avoid

Terms & Brand Names

Use the standard Chinese terms and spellings

账户 / 账号 登录 / 充值 撤销 / 复制

Recommended

帐户 / 帐号 登陆 / 冲值 撤消 / 拷贝

Avoid

Use MEXC as the brand name

MEXC

Recommended

抹茶 / MXC / MEXC Global

Avoid

Write App

App

Recommended

APP / app

Avoid

Write Web

Web

Recommended

WEB / web

Avoid

Write iOS

iOS

Recommended

IOS / Ios

Avoid

Write Android

Android

Recommended

android

Avoid

Write iPhone

iPhone

Recommended

IPhone

Avoid

Write TxID

TxID

Recommended

Txid

Avoid

Write IoT

IoT

Recommended

IOT

Avoid

Write dApp

dApp

Recommended

DApp / dapp / dApps

Avoid

Write Launchpool

Launchpool

Recommended

launchpool

Avoid

Write memecoin

memecoin

Recommended

memecoins

Avoid

Use 数字货币 as the Chinese umbrella term

数字货币

Recommended

虚拟货币 / 密码货币 / 加密货币

Avoid

Use 认证 for identity and real-name authentication

身份认证 / 实名认证

Recommended

身份验证 / 实名验证

Avoid

Use 验证 for phone and email verification

手机验证 / 电邮验证

Recommended

手机认证 / 电邮认证

Avoid

Voice, Tone & Feedback

Choose 你 or 您 to suit the context

您可以查看资产

Recommended

Using 你 in every context

Use with caution

Choose 你们 or 您们 to suit the audience

您可查看订单

Recommended

Using 你们 or 您们 regardless of audience

Use with caution

Avoid opening Chinese copy with 亲

您的订单已完成

Recommended

亲,您的订单已完成

Use with caution

Usually use 平台; 我们 may suit push notifications

平台已更新活动规则

Recommended

Using or replacing 我们 regardless of channel

Use with caution

Usually call product users 用户, not 客户

用户可随时查看记录

Recommended

客户可随时查看记录

Use with caution

Choose salutations to suit the context

尊敬的 MEXCer may suit some messages; do not replace every salutation.

尊敬的 MEXCer

Recommended

尊敬的用户

Use with caution

Use a role name or TA when gender is unknown

对方 / 用户 / TA

Recommended

Assuming 他 or 她 without evidence

Use with caution

Start action labels with a verb

Create form Add group

Recommended

Form creation Group addition

Avoid

Keep copy concise and avoid overly casual language

Save Submitted successfully

Recommended

Save the modified content Yay, you did it!

Avoid

Explain the cause of an error when it is known

Network error. Unable to load.

Recommended

Saying only “Unable to load” when the cause is known

Avoid

Use language familiar to users

Withdrawal successful

Recommended

Fund outflow successful

Avoid

Prefer constructive instructions

State necessary restrictions, risks and warnings clearly.

Enter your address

Recommended

Defaulting to “Your address must not be empty”

Use with caution

Avoid unnecessary absolute claims

Deposits of other assets to this address will not be credited.

Recommended

Using “never”, “always” or “definitely” unnecessarily

Use with caution

Use emoji according to the channel

Usually avoid emoji in UI, banners and announcements; use discretion in marketing push notifications.

Join the event

Recommended

Adding 🎉 to every channel

Use with caution

Design

English